Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Glossy Pop Newsletter: Inside Hello’s plan to make toothpaste part of Gen Z’s beauty routine Toothpaste is one of the most predictable products in personal care: a minty paste in a tube, designed for efficacy over experience. But as Gen Z increasingly looks to upgrade every part of their daily routines, and as GRWM-style content spills into non-beauty categories, oral care is entering a cute new...
The Olympics’ beauty moments, plus CEO Catherine D’Aragon on First Aid Beauty’s partnership with Team USA On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand and its decision to partner with Team USA ahead of the Winter Olympics.
Exclusive: Audrey Hobert’s relatable lyrics land her an Ilia partnership On her 2025 debut album, "Who's the Clown?" 26-year-old Audrey Hobert sings about relatable topics like acne, Amazon Basics and pilates, which made her a Gen-Z favorite. And, with lyrics like, "Now I don't sweat the acne / It's a bitch, but it goes away," she also found a fan...
Purely Elizabeth is borrowing from beauty’s launch playbook to target Gen Z Beauty-driven food collaborations have since become a staple — and now, it seems, food brands are ready to adopt beauty’s marketing playbook, in return.
Glossy Pop Newsletter: Sarah Creal and Erica Taylor team on a truly ageless eyeliner Since its debut, the Sarah Creal brand has focused on creating makeup for women over 40, a consumer often overlooked by the industry. Now, its namesake founder is zeroing in on the eyeliner category.
Seoul-born Borntostandout aims to be ‘the craziest’ fragrance brand in Sephora Jun Lim, founder of Borntostandout, which launched out of Seoul in 2022, has no aspirations of becoming Sephora’s best-selling fragrance brand. Instead, "I want to be the craziest brand in Sephora," he told Glossy. The brand will hit Sephora’s virtual shelves on February 24 and enter brick-and-mortar doors on March...
Glossy Pop Newsletter: Why are so many skin care brands hitting the slopes? With brands hosting influencer trips at picturesque ski chalets and partaking in multi-year resort partnerships across Aspen and Jackson Hole, ski destinations have emerged as a new experiential marketing frontier. They offer brands an opportunity to showcase product performance in cold temperatures and harsh conditions, while also generating visually compelling...
With new launch, Hailey Bieber’s makeup artist aims to dominate foundation sales at Sephora Celebrity makeup artist Mary Phillips’ makeup brand, m.ph by Mary Phillips, launched its first foundation on Thursday — with ambitions to become Sephora's No. 1 in the category, according to newly appointed CEO Hannah Beals.
Glossy Beauty Podcast: Why creators are building systems — not chasing virality — on TikTok Shop In this episode of the Glossy Beauty Podcast, Glossy reporter Zofia Zwieglinska unpacks her recent story exploring what’s currently driving sales on TikTok Shop — from replicable video formats to product bundles to AI — and how those shifts are redefining influencer marketing.